The typeface Neue Haas Grotesk, commonly known as Helvetica, originated in Müchanstein, Switzerland in 1957. Within an era of enticing advertisements set in flamboyant, elegant fonts, many consumers with an eye for design sought for something clean and legible, while also achieving an artistic flair. They sought for the Swiss design style, which incorporates these exact elements. Swiss style can be most commonly associated with the broader High Modernist style, which is a very official. professional looking style used in modern day advertising and logo design. To contrast with these styles, Grunge Style was created to take a jab at the mildly conformist Modernist style by introducing the idea of chaos within typography.
From this film I have learned a great deal of insight as well as understood the diverse opinions of many. I learned about the intense impact that font has on the viewer, and the complex opinions one can form just based on the type of font.
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