Thursday, October 29, 2015

Great Resume Notes

ROP Portfolio
- a portfolio containing three or more of your best work samples, with a written explanation for each
- letter of introduction
- resume
- list of references
- letter of recommendation
(use ROP portfolio handbook for a guide)

Job Seeker's Trifecta
- a solid, well written, and well designed resume
- an equally well-crafted list of positive references
- a flawless, handwritten job application

YOUR RESUME SHOULD HAVE:
- who you are and how you can be contacted
- your job objective
- your level of education
- your work history or experience
- your special skills and abilities

Edit and Refine your Resume
- take time to write your resume
- no typos, use spellchecker
- no mistakes, look for double words, grammar errors
- no misleading information
- format text for easy reading and searching
- PROOFREAD (get other people)

Resume Writing Tips
- list most recent job experience first
- list most important skills first
- leave out the obvious
- avoid negativity
- go with what you got ; summer jobs, volunteer experience, clubs, relevent hobbies
- dont have a degree or diploma? state your estimated date for completion/ "class of 201X"
- proofread!!!! ask at least 3 people to read your resume in detail to spot mistakes - catch them before your interviewer does!

Style Can Vary
- Just keep it professional, well organized, and easy to read

***Download ROP Portfolio Handbook, which is on the class blog
- includes sample resumes and a template

Getting Started...
- find a program to write your resume with, such as Word, Google Ducks or Pages
- Think of what your ideal job might be this summer or in the future, align your resume info and objectives to that job
- use the Resume Template in the ROP Portfolio Handbook and list all your important details
~~~~~~~~~~~~~~~~********!!!!!!HAVE FUN!!!!!!*********~~~~~~~~~~~~~~~~~~
i will not post my resume on my blog

mandrill typeface


Tuesday, October 20, 2015

Helvetica Writing Assignment

   The typeface Neue Haas Grotesk, commonly known as Helvetica, originated in Müchanstein, Switzerland in 1957. Within an era of enticing advertisements set in flamboyant, elegant fonts, many consumers with an eye for design sought for something clean and legible, while also achieving an artistic flair. They sought for the Swiss design style, which incorporates these exact elements. Swiss style can be most commonly associated with the broader High Modernist style, which is a very official. professional looking style used in modern day advertising and logo design. To contrast with these styles, Grunge Style was created to take a jab at the mildly conformist Modernist style by introducing the idea of chaos within typography.
   From this film I have learned a great deal of insight as well as understood the diverse opinions of many. I learned about the intense impact that font has on the viewer, and the complex opinions one can form just based on the type of font.

Tuesday, October 13, 2015

Typography notes

GENERAL RULES
Legibility
- choose classical time-tested typefaces
  - "sans-serif" = nonfancy letters, reads best at large sizes
  - "serif" = fancy letters, reads best at smaller sizes
  - can both be complimentary
**too many fonts confuse the reader, and spoils the design
**fonts that are too similar causes ambiguity
-choose fonts that are complimentary to each other
**caps are the equivalent of shouting, and are hard to read
ALIGNMENT
-left alignment is easiest to read, and consider eye flow as it moves down a page
-choose what maintains clarity and message
  - pat attention to rags - close and even as possible
EMPHASIS
-use tools with discretion and without disturbing eyeflow

  1. italics
  2. bold
  3. size
  4. colour
  5. typestyle change
INTEGRITY
-avoid stretching or distorting type (hold shift while scaling)
WEIGHT
-strive for a sense of balance (heavy or light)
~ The Mac is not a Typewriter ~
KERNING
-the exact space created between letters in order to make them aesthetically pleasing
TRACKING
-a modification to letter setting that involves an entire word
Large Text Blocks: Rags
-attention to textual rags is more attractive 
-in graphic design, letter forms are used as a source of illustration
-"envelope mesh tool" in illustrator
~TYPE FACE PORTRAITS~


Monday, October 12, 2015

Part 3; lesson summary



The three primary colours are commonly associated as red, blue, and yellow. These three colours can be dually combined in order to create secondary colours (like orange, purple, and green), which can then be combined to form tertiary colours (like blue-green, red-orange, etc.). The two different models of colour mixing - additive and subtractive - are differentiated by the fact that additive models involve colours to be added in order to create a new colour, while subtractive models require colours to be taken out. 
One colour affects another through associating complimentary colours. 



  • How can color affect our perception? 
  • How does one color affect another? 
  • Find an example or show an example of a greyscale image. 
  • Find an example or show an example of a monotone image. 
  • Find an example or show an example of an image that uses complimentary color.

Tuesday, October 6, 2015

Design - Colour Theory

~COLOR THEORY~
-primary, secondary, tertiary
-primary = red, yellow. blue
-secondary = orange, green, purple
-tetiary = mixes of secondary
-ROYGBIV = visual colour spectrum
red yellow blue = pigment generated/subtractive, while red green blue = light generated/additive
-dark colour recedes, light colour advances
warm = yellow, red, orange
cool = green, blue, violet
CMYK = cyan, magenta, yellow, black
-print process model
COLOUR MODES
-monochrome - tints/shades/tones of single hue
-greyscale - black and white only
-websafe rgb - hexadecimal compatible
COLOUR MODS
-tints- white to pure hue
-shades- black to pure hue
-tones- grey to pure hue
COLOUR HARMONY
-complimentary
-split complimentary
-analagous
-triad
-tetradic
-quadrilateral
-PALLATES - groups of harmonious colours invoking a certain mood, location, or emotion
PROPERTIES
-cool. warm, bright, dark, saturated, desaturated
-COLOUR INTENSITY - changes in relation to its surrounding colour
WHY COLOUR MATTERS
73 & of purchasing decisions are made in-store
-catching the shoppers eye and conveying information effectively are crucial to successful rates
-colour increases brand recognition by up to 80%
-colour also effects appetite = blue is a rare occurance in nature, thus we rarely have an appetite response to blue food
-colour also effects the mind = pink is a tranquilizing colour that drains your energy, so its used in prisons, holding cells, and opposing team locker rooms